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F964 - Role Of  Research In Advertising

Role Of Research In Advertising
Item No. F964

Role Of Research In Advertising

Series: Advertising & TV Commercial Series
Item No: F964
Length: 36 minutes
UPC: 709629009646
Copyright: 1992
CC: Yes
MARC Record: Yes
Language: English
Grade Level: 9-Adult
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SRP: $99.00
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This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients.

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