F2604 - How Ratings Work - Audience Feedback Systems Watch Now

Watch Now for $4.99

X
F2604 - How Ratings Work - Audience Feedback Systems

How Ratings Work - Audience Feedback Systems
Item No. F2604

How Ratings Work - Audience Feedback Systems

Item No: F2604
Length: 30 minutes
UPC: 709629026049
Copyright: 2007
CC: Yes
MARC Record: Yes
Language: English
Grade Level: 9-Adult
Age Range: 15-Adult
SRP: $99.95
Purchase Options:
Quantity:
Add to cart Ask a question

* All fields are required

Unravel the mystery, science and art of ratings for TV, Radio and the Internet. This program is a valuable instructional aide for mass communications and media instructors. Topics covered in the program include: early rating systems, Nielsen - equipment, methodology, reports, adapting to industry changes, arbitron, other ratings services, measurement calculation, how ratings are used, audience and other forms of feedback, financial issues and the future with the Internet.

_

_